Thursday, May 16, 2013

IDEO is Awesome!

I am passionately drawn to their brand identity which for me speaks of creative potential and its realization. I caught a presentation by Paul Bennett on human-centered design and simply went "over the moon" with admiration. Since then I've been collecting evidence that IDEO is one of the best things since sliced bread (whole wheat or 7-grain, of course)!

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